“…It is an illuminating example of how actors deal with conflicting institutional demands, and it provides new insights into actors' responses to increased purchasing formalization (Eisenhardt & Graebner, ). Existing studies have tended to focus on the state, firm, or supply chain level (Saldanha, Mello, Knemeyer & Vijayaraghavan, ), but less is known about how actors at the microlevel cope with conflicting institutional demands (Palmer, Simmons, Robinson & Fearne, ; Yang & Su, ). It has also been pointed out that conflicting institutional demands lead to an increase in political games in organizations (Jarzabkowski, Matthiesen & Van de Ven, ) and that the outcome of the games depends on the power distribution between those involved (Bjerregaard & Jonasson, ).…”