A potential cure for all three of these potential reasons of family business failure may reside in the proactive use of management accounting (Giovannoni et al., 2011). Using a single case study approach, Giovannoni et al. (2011) shows that the introduction of management accounting practices, such as budgeting and the balanced scorecard, force the founding family member to codify his implicit knowledge, to formalize the strategic vision for the family firm and to facilitate the business's succession to family and non-family managers. This article aims to shed more light on how family business owners can proactively use management accounting information in family businesses, where the term ''management accounting'' includes all the practices and institutions designated for planning, budgeting and performance appraisal (Giovannoni et al., 2011).Management accounting? Maybe later, when we really need it! Family businesses often rely on specific resources to create a competitive advantage. One such resource is a lower level of formalization and a higher degree of flexibility (Sirmon and