“…There is currently a growing number of empirical studies that document a positive correlation between household wealth and insurance demand (Gropper & Kuhnen, 2021), a puzzle that contradicts the prediction from standard economic theories (see, e.g., Gollier, 2003; Mossin, 1968). Attributes such as liquidity constraints, financial literacy, creditworthiness, and risk perceptions can only partially explain this relationship (Armantier et al, 2023). Our finding suggests that individuals' subjective view about insurance may also play a role: in the setting of an unexpected financial shock from hurricanes, lower‐income households consistently perceive insurance as a less useful tool across both insured and uninsured households, though intuitively they should derive higher marginal utility from holding insurance.…”