“…This observation is in contradiction with previously published research works in which, the elderly gave higher liking scores compared to a younger cohort (Cordelle, Lange, & Schlich, 2004;De Jong et al, 1996;Forde & Delahunty, 2002;Koskinen, Nenonen, & Tuorila, 2005;Kozlowska et al, 2003;Pelchat & Schaefer, 2000;Tuorila, Andersson, Martikainen, & Salovaara, 1998). Some researchers attributed this behaviour to the fact that the elderly present a poorer discriminative power compared to younger participants (Koskinen et al, 2005;Kozlowska et al, 2003) that would therefore lead to higher liking scores. These authors also explained this phenomenon as a difficulty from the elderly in understanding the task due to limited education, difficulties in expressing their emotions towards the products using the scale.…”