Integral model of green brand equity: a study among customers of online shopping websites

Dolatabadi, Hossein Rezaei; Tabaeeian, Reihaneh Alsadat; Tavakoli, Hoda

doi:10.1504/emjm.2016.078854

Cited by 2 publications

(9 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…We included 33 studies published between 2006 and 2021 in the SLR, with the largest number of studies from: 2020-6 studies [24,25,77,[105][106][107], 2019-6 studies [28,29,78,79,108,109], and 2017-5 studies [31][32][33]110,111] The research was conducted in Taiwan-7 studies [24,29,76,106,109,112,113], Pakistan-5 studies [32,77,[114][115][116], Turkey-4 studies [30,31,107,110], China-3 studies [25,79,114], India-3 studies [28,108,111], and Iran-3 studies [110,117,118]. One study each was related to research conducted in the United States [119], Germany [34], Finland [115], Egypt [7], Malaysia [120], Indonesia…”

Section: General Informationmentioning

confidence: 99%

“…Sustainability 2021, 13, x FOR PEER REVIEW 7 of 32 [25,79,114], India-3 studies [28,108,111], and Iran-3 studies [110,117,118]. One study each was related to research conducted in the United States [119], Germany [34], Finland [115], Egypt [7], Malaysia [120], Indonesia [78], Ghana [26], Vietnam [105], Italy [77], Thailand [121], and South Korea [122].…”

Section: General Informationmentioning

confidence: 99%

“…In some cases, the focus was on services [34], activities of SMEs [26], as well as green restaurants related to food green practices, and environmental-focused green practices [119]. Some studies have taken a general approach to green products [32,111,115,117], green brands [32,114], white goods [110] or studied supermarket customers [33].…”

Section: General Informationmentioning

confidence: 99%

“…The subject of the studies (products and services) varied. Some articles examined green brands [32,114] and green products [32,111,115,117], in general without specifying the product category or service type. Others examined single product categories, for example, smartphones [106], clothing [25], cosmetics [29,107], mineral water [78], personal care products [107], tissues [30,109], flooring products [79], electric [118,120], and electronic products [76,113,116,118,[120][121][122].…”

Section: General Outcomesmentioning

confidence: 99%

“…Satisfaction (13 studies), loyalty (11 studies), and purchase (10 studies) were found to be the next GBE determinants. Image together with trust influenced GBE for such products and brands that were referred to green products and green brands due to their characteristics [32,105,117]. Additionally, for clothing [25], cosmetics [29,107], personal care products [107], flooring products [79], and white products [110], image and trust were identified as determinants of GBE.…”

Section: General Outcomesmentioning

confidence: 99%

See 4 more Smart Citations

Green Brand Equity—Empirical Experience from a Systematic Literature Review

et al. 2021

View full text Add to dashboard Cite

Our study aims to analyze factors determining the green brand equity (GBE) based on a systematic literature review (SLR) according to the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) statement. We posed 3 research questions and searched five databases (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘green brand equity’ and the combination of two terms: ‘brand equity’ and ‘green’. Additionally, the backward and forward snowballing methods were applied. In our SLR, we included empirical studies published between 2006 and 2021 as peer-reviewed papers in English. Exclusion criteria included studies with theoretical models, studies describing brand equity not related to GBE, Ph.D. thesis, short reports, workshop papers, practice guidelines, book chapters, reviews, and conference publications. Finally, 33 articles were analyzed as part of the SLR in two fields: general information (authorship, year of publication, type of study, research country or location, sample size, and product categories), and research specifications (factors or variables, number and type of hypotheses, scale or measurement items, type of statistical analysis, and selected indicators of statistical methods). Image, trust, value, satisfaction, and loyalty appeared to be the most studied determinants of GBE. Less frequently analyzed were quality, awareness, attributes, particular promotional activities, and the fact of purchase. The results obtained are important in practical terms, showing what to consider when creating GBE in different categories of products and services.

show abstract

Section: General Informationmentioning

confidence: 99%

Section: General Informationmentioning

confidence: 99%

Section: General Informationmentioning

confidence: 99%

Section: General Outcomesmentioning

confidence: 99%

Section: General Outcomesmentioning

confidence: 99%

See 3 more Smart Citations

Green Brand Equity—Empirical Experience from a Systematic Literature Review

et al. 2021

View full text Add to dashboard Cite

show abstract

Drivers of green brand loyalty: Stakeholder engagement through corporate social responsibility and brand experience

Hue

2024

Bus Strat Dev

View full text Add to dashboard Cite

This study aims to determine the drivers related to corporate social responsibility (CSR) and green brand experience that drive green brand loyalty (GBL), ranking the relative importance of these drivers while providing additional explanations for the ranking results. Data were collected from individuals with at least 5 years of experience consuming green agricultural products in Vietnam. The Delphi method and analytic hierarchy process (AHP) were employed in combination to address the research objectives. The research results indicated that both CSR and green brand experience can promote stakeholder engagement and enhance GBL, with components of green brand experience being evaluated as more crucial. The drivers within green brand experience and CSR were ranked in importance. The study makes significant scientific and practical contributions by combining qualitative and quantitative methods in this field, integrating components of CSR and green brand experience within an analytical framework to compare their importance in fostering GBL.

show abstract

Integral model of green brand equity: a study among customers of online shopping websites

Cited by 2 publications

References 0 publications

Green Brand Equity—Empirical Experience from a Systematic Literature Review

Green Brand Equity—Empirical Experience from a Systematic Literature Review

Drivers of green brand loyalty: Stakeholder engagement through corporate social responsibility and brand experience

Contact Info

Product

Resources

About