“…Repair of environmental damage caused by human intervention is a mechanism on the motivation that includes some important tools for the sustainable development as are the cases of the polluter-payer principle (Luppi, Parisi, & Rajagopalan, 2012;Munir, 2013;Brandt & Svendsen, 2014), the principle of protective recipient (Ribas, 2013;De-Paulo, 2013), the trade-off or "compensatory exchange" (Meensel, Lauwers, Huylenbroeck, & Passel, 2010;J. Zhang, M. Fu, Z. Zhang, Tao, & W. Fu, 2014;Blandford, Gaasland, & Vårdal, 2014;Akter, Graftonb, & Merritt, 2014) and the tax incentives, among others (Nesta, Vona, & Nicolli, 2014;Martinez-Espiñeira, García-Valiñas, & Nauges, 2014;Allan, Lecca, Mcgregor, & Swales, 2014). Other motivational mechanisms include some programs that operate as incentives, for example, taking the cable to repair environment from the obtaintion of some benefits, such as the Ecological ICMS or Tax on the Circulation of Goods and Services and the Go-Green or Income Tax, in order to benefit companies responsible and committed, not only with the preservation and maintenance, but also with the repair of the Brazilian environment (Riva et al, 2007;De-Paula, 2013).…”