“…have not not much sufficient relevant to obtain the competitive performance issues for today's competitive environment (Liu, 2013;Bierly, 2007). Nowadays, the business environment is rapidly changing because of enhancing global inter-connectivity, growing demand for innovation (Raymond et al, 2014;Lau et al, 2013) and technology (Rahman, 2001;Kleindl, 2000), new product development (Bruch et al, 2014;Schrettle et al, 2014;Sonia and Francisca, 2005). The need of the hour is for innovation (Raymond et al, 2014;Lau et al, 2013;Yam et al, 2011;Rahman, 2001), effective technologies (Liu, 2013), manufacturing flexibility (Hung et al, 2014, Vokurka et al, 2000, and reconfiguration of capabilities on the manufacturing sectors (Chengen, 2000).…”