Integrated sales and operations planning with multiple products: Jointly optimizing the number and timing of promotions and production decisions

Darmawan, Agus; Wong, Hartanto; Thorstenson, Anders

doi:10.1016/j.apm.2019.12.001

Cited by 7 publications

(2 citation statements)

References 44 publications

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“…They found that price sensitivity and regular undiscounted retail prices were among the most influential factors in choosing promotional strategies [ 12 ]. Darmawan et al proposed a modeling framework for sales and operations planning that considers joint promotions and production planning for multiple products, to solve the resulting joint optimization problem [ 13 ]. To reveal the joint promotion mechanism of supply chain rebates under decentralized decision-making, Gu et al investigated the retailer rebate and order joint decision and the supplier channel volume rebate decision [ 14 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background

Jing-hua

Zhang

Feng

et al. 2022

Computational Intelligence and Neuroscience

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With the prevalence of shopping festivals launched by e-commerce platforms, online retailers and customers are gradually showing signs of fatigue. In order to enrich the promotion strategies of the shopping festivals, break the bottleneck, and achieve mutual benefit, this paper proposes three promotional models based on platform-based promotional effort, namely, the joint promotion model with no promotional effort, the joint promotion model with only the platform putting in the promotional effort, and the joint promotion model with the platform and the e-retail sharing the promotional effort. The study shows that the platform and the online retailer's promotion strategies are influenced by the commission factor and the promotional effort cost-sharing factor. When the latter factor is appropriate, it is more beneficial for the e-retailer to choose the cost-sharing strategy of promotional effort. In addition, the platform investing in promotional effort not only improves its profits, but also helps maximize the profits of the e-retailer. The study further finds that consumers acquire the maximum discounts when there is no promotional effort. As the promotional effort is invested, the discount declines and the demand rises instead.

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Section: Literature Reviewmentioning

confidence: 99%

Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background

Jing-hua

Zhang

Feng

et al. 2022

Computational Intelligence and Neuroscience

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“…A promotional activity, if appropriately implemented, can influence consumers about where and how consumers spend their income. Promotion can benefit both producers and consumers (Darmawan et al, 2020;Sinha & Verma, 2020;Xiaoyan et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

The Influence of eWOM and Customer Satisfaction on Purchasing Decisions

Purba

Paramita

2021

IJSSB

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The current development of technology makes it easier for humans to search for information. Electronic words of mouth (eWOM) or information media through the internet becomes the most widely used media by the public to search for needs, dig information, evaluate alternatives, and make purchasing decisions. After recognizing the needs, the public starts looking for information about the products they need to purchase. The better the review provided by someone, the higher the purchasing interest. This study aims to analyze the effect of eWOM and customer satisfaction on purchasing decisions. This study uses quantitative methods. It involved 132 customers aged 18-60 years old who have purchased Argotelo products as samples. The sample was determined using a purposive sampling technique. The data were analyzed using multiple linear regression. The results of the analysis showed that eWOM affects purchasing decisions. Then, customer satisfaction affects purchasing decisions. Besides, eWOM and customer satisfaction affect purchasing decisions.

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Hybrid combinatorial remanufacturing for PCB-based products in reversed supply chain

Shang,

Li,

Yan

et al. 2024

Ann Oper Res

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Integrated sales and operations planning with multiple products: Jointly optimizing the number and timing of promotions and production decisions

Cited by 7 publications

References 44 publications

Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background

Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background

The Influence of eWOM and Customer Satisfaction on Purchasing Decisions

Hybrid combinatorial remanufacturing for PCB-based products in reversed supply chain

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