The relevance of this study is due to the fact that for the effective functioning of the enterprise in the current conditions of a dynamic and rapidly changing business environment in the long term, the requirement to develop new approaches to planning the enterprise's activities is highlighted. The purpose of the article is to analyse and identify trends in the development of agriculture. Basic research methods: analysis, regression analysis, method of forecasting, valuation method. Using the example of the cotton subcomplex, the price structure of raw cotton in the agro-industrial complex system is considered with the use of a paired regression analysis of price-forming factors. Based on the analysis, the reflection of the specific features of the agricultural sector in strategic planning is systematised. The problems of systematisation of the specific features of strategic planning in agricultural production have been investigated, a flowchart of a methodology for assessing the vertical content correspondence of strategies of different levels and problem areas of strategic planning has been drawn up, and a targeted scale was compiled for assessing the coefficient of the possibility of selfsufficiency growth in strategic planning. The features of agro-industrial production have been identified, which significantly impact the strategic planning process. The authors concluded that in order to solve the problematic trends in agricultural development, it is necessary to modernize agricultural production and the strategic planning process for agricultural development, which will reflect its development in the long term. The findings of this study can be used by specialised professionals for further study of the specifics of strategic planning in agricultural production, creating and adjusting of state target programs for the development of the agriculture industry.