“…Some research has identified several drivers of circular economy implementing a Circular Business Model (CBM). These include policy and legal regulations (Sarasini & Linder, 2018), cost savings during manufacturing (Stahel, 2010), enhanced customer relations (Walsh, 2013), leadership in moving BMs toward greater sustainability (Rauter, Jonker, & Baumgartner, 2017), improved customer behavior understanding (Firnkorn & Müller, 2012), improved margins (Pearce, 2009), reduced environmental impact (Mont, 2002), and organizational culture and increased brand protection (Seitz, 2007). Some research has shown that the barriers to circular economy implementation include a lack of capital, a lack of consumer interest and awareness, and an unstable company culture (Kirchherr, Hekkert, & Bour, 2017); a lack of government support and effective legislation (Rizos et al, 2016); a lack of technical and technological know-how (Tukker, 2015); and a lack of support from the supply and demand network and channel control (Linder & Williander, 2017;Rizos et al, 2016).…”