“…When more traditional ethical theories fail to provide us with the right ethical decision, as if we already know what the right decision should be, new foundations and frameworks for decision making are devised. For instance, we incorporate “teleological, deontological and existential theory” (Agarwal & Malloy, ), combine “the different perspectives of the existing ethical decision‐making models” (Malhotra & Miller, , p. 266), devise “a comprehensive framework composed of major philosophical and religious ethical theories” (Goodchild, , p. 485), integrate both “rationalist‐based” as well as “non‐rationalist based” models (Schwartz, ), “provide a unified operational version of [virtues] for incorporation into management” (Morales‐Sánchez & Cabello‐Medina, , S166), or forge virtuousness with a notion of common good (Arjoon, Turriago‐Hoyos, & Thoene, ), taking virtuousness to be “the pursuit of excellence” and “common good” as the attainment of “reasonable objectives,” both notions arbitrary and dubious in themselves.…”