Integrating data mining technique and AHP in market analysis to propose new product development in real estate

Yunita, .; Galinium, Maulahikmah; Lukas, Lukas

doi:10.1088/1757-899x/166/1/012030

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…e data set in the real estate database includes real estate sales data and feature data of real estate. By randomly extracting part of the data, and data conversion, analysis and other processing, we can find the key data that needed for the development of real estate sales strategy [10,11].…”

Section: Definition Of Data Mining Berry and Linoffmentioning

confidence: 99%

Research on Precision Marketing of Real Estate Market Based on Data Mining

Huang

Mao

2022

Scientific Programming

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As one of the basic industries in China, the real estate industry contributes much to the national GDP every year and plays an important role in stimulating the economy. After years of development, the real estate industry has accumulated a large number of sales data, includes the data of customer and construction. However, the utilization of them is still in the stage of extensive collection and use, which is not sufficient for the accumulated data. Therefore, a precise marketing management system for real estate enterprises based on data mining technology is developed in this paper. Through big data mining, the target customers can be accurately subdivided and portraited, which realizes the matching and prediction of resources. On this basis, accurate marketing and promotion of multichannel collaboration are implemented, which realizes the innovation of real estate marketing mode in the era of big data.

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Section: Definition Of Data Mining Berry and Linoffmentioning

confidence: 99%

Research on Precision Marketing of Real Estate Market Based on Data Mining

Huang

Mao

2022

Scientific Programming

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“…Despite its breadth, this research field has aspects that are not extensively explored by the scientific community. Between 2007 and 2021, the literature addressing product development for the real estate market has been dedicated to proposing models related to data and information management for business process development [1], models addressing subjective product attributes in purchasing decisions [2], and models addressing Buildings 2024, 14, 727 2 of 24 cost management [3]. Other studies associated real estate product development with the customer or market perspective [4][5][6] and project developer perspective [7].…”

Section: Introductionmentioning

confidence: 99%

Between Laws and Trends: Unraveling the Dynamics of Vertical Housing Units’ Development under Institutional Forces in the Brazilian Amazon

Moreira,

de Souza,

Bassalo

et al. 2024

Buildings

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This paper is based on the recognition of a phenomenon occurring in the real estate market of Belém, Pará, in the Brazilian Amazon. The phenomenon refers to the relative increase in the size of the balconies of residential apartments launched in the city between 2005 and 2017 by construction companies, with the aim of increasing the number of units built per tower. Given that balconies were originally areas of low frequency for the occupants of apartments in this region, the aim of this article was to identify and analyze the institutional factors that support this product development strategy, which is becoming increasingly consolidated among companies. To investigate this phenomenon, we collected data from official documents provided by the Municipal Urban Planning Department (Secretaria Municipal de Urbanismo—SEURB), specifically focusing on the launch of residential high-rise buildings during the specified period. Regression techniques with ordinary least squares methods were applied, as well as econometric models of spatial autocorrelation. The results of the hypothesis tests confirmed the relationship between the restrictive parameters imposed by the city’s Urban Master Plan and the relative increase in apartment balconies. The spatial autocorrelation models confirmed the spatial spillover effect, showing that apartment projects with this characteristic tend to be concentrated in certain areas of the city, influencing each other. In order to discuss this phenomenon, the institutional theory was the protagonist of the analysis, showing how an organizational strategy can adapt to the authority that regulates the occupation of urban land in the city, meeting the two market forces and the demand and supply of apartments.

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Integrating data mining technique and AHP in market analysis to propose new product development in real estate

Cited by 2 publications

References 6 publications

Research on Precision Marketing of Real Estate Market Based on Data Mining

Research on Precision Marketing of Real Estate Market Based on Data Mining

Between Laws and Trends: Unraveling the Dynamics of Vertical Housing Units’ Development under Institutional Forces in the Brazilian Amazon

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