Integrating emotional attachment, resource sharing, communication and collaboration into UTAUT2 to examine students' behavioural intention to adopt social media networks in education

Abstract

This study aims to develop and test an amalgamated conceptual framework based on Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with trust (TR), emotional attachment (EA), resource and material sharing (RA), communication (COM) and collaboration (COL), which might be the salient factors that may influence the adoption of Social Networking Sites (SNS) for educational purposes. Data were collected from 399 Omani university students who use SNSs for their academic purposes using a self-administrated questionnaire. Confirmatory Factor Analysis (CFA) was employed to perform reliability and validity checks, and Structural Equation Modelling (SEM) was employed to test the proposed conceptual model. As hypothesised, the findings of this research revealed that students' Behavioural

Examining youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation

“…The next factor, effort expectancy, also significantly influences youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation, thus accepting H2 . This result concurs with the results of Tarhini et al (2021) and Vimalkumar et al (2021). The present study’s finding deduces that youth have a high inclination to accept zakat online campaigns that use creative animation on social media networks as they find the features to be user-friendly, demanding minimal effort and tasks in terms of how to obtain zakat information.…”

“…Effort expectancy is defined as, "the degree of ease associated with the use of the system" (Venkatesh et al, 2003, p. 450). Effort expectancy can affect attitude development directly, whereby consumers consider it from the perspective of ease to use and understand and to generate the desired output (Tarhini et al, 2021;Venkatesh et al, 2003). Consumers approach the technology with different expectations from other types of technology (Suki and Suki, 2016;Vimalkumar et al, 2021).…”