“…Starting with March's work on exploration and exploitation in organizational learning [23], researchers have developed various conceptualizations of exploitation and exploration in contexts related to organizational adaptation and design [24,25,26,27], strategic management [15,28,29], and innovation management [1,11,14]. Many conceptualizations confound different domains, such that a more differentiated conceptualization might enhance our understanding of the ambidexterity phenomenon and provide a firmer theoretical foundation.…”