“…SCT is better suited to study OSN compared to theories such as the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) since SCT recognises 'the complex nature of behavioural intention and the interaction between social cognitive processes and human behaviour' (Yap and Gaur 2016, 168). SCT has been applied widely by information systems researchers to study areas such as computer-based training (Compeau and Higgins 1995;Bolt, Killough, and Koh 2001), computer learning (Hasan and Ali 2004), computer self-efficacy (Pearson et al 2003;Hwang, Lee, and Shin 2016), web searching (Kuo et al 2004;Liaw et al 2006), virtual communities (Chiu, Hsu, and Wang 2006), mobile banking (Luarn and Lin 2005), information systems security (Lee, Larose, and Rifon 2008;Ifinedo 2014), knowledge sharing (Tsai and Cheng 2012), and online social networking (Wang, Xu, and Chan 2015;Yap and Gaur 2016) to name a few. Figure 1 presents a schematic model of SCT (Bandura 2001).…”