Integrating Information and Communication Technology in Entrepreneurship in Sports: The Way Forward

Abstract

The topic delved into the use of Information and Communication Technology in sports entrepreneurship, in Nigeria. It discussed entrepreneurship in relation to small and medium scale sports enterprises. The topic explored the areas that Information and Communication Technology can be employed in sports entrepreneurship and the various types of ICT facilities that can be integrated into sports entrepreneurship at the small and medium scale level. Authors also discussed the challenges of integrating information and communication technology in sports entrepreneurship at this level. Finally, the way forward delved into strategies that can possibly be used to further the use of ICT in sports entrepreneurship in a developing economy like Nigeria.

The ICT Use by Senior Entrepreneurs

“…However, nowadays, the current trend has shown that social media platforms such as Facebook, Instagram, Snapchat, and YouTube are gaining popularity among SME entrepreneurs (Gilani et al, 2020). Undeniably, the utilization of ICT, such as computers and the Internet in entrepreneurship has offered a new way of doing business, for instance, placing an order or making purchases (Abbah & Ogwo, 2021). Furthermore, social media is one of the networking technologies that accelerate Internet growth, which cannot be ignored by most entrepreneurs (Kapoor et al, 2018).…”