This review presents a new model for a multidisciplinary approach to development of modern forage cultivars to enable high-value meat and wool production in the mixed farming zones of Australia. Many pasture improvement activities focus on biomass production, filling novel agro-ecological niches, fixing nitrogen and phenotypic markers. Key traits that drive profitability of livestock, such as feeding value (FV), and nutritive value (NV), are rarely considered in a timely manner. Farmers are often not seriously engaged until late in the development pipeline. Of the nearly 10 000 publications that reference forage improvement or breeding and Australia, less than 5% also reference ruminant production factors such as FV, metabolisable energy, digestibility, methane or toxicity in the abstract, title or keywords. We make the case that the late engagement of livestock science and farmers results in early discarding of potentially valuable genetic material. This in turn may contribute to market and nutritional limitations that contribute to the high failure rate of new pasture cultivars. Four case studies demonstrated the within and among species variation in FV and NV. The first showed the variability in dry matter digestibility and crude protein of 20 species of herbaceous perennials at different stages of maturity. A second study with annual legumes, grasses and brassicas indicated highly significant differences in the rate of decline of NV over time and across species. The third case study focused on commercial and experimental accessions of lucerne and demonstrated highly significant differences among accessions in NV, with a doubling of livestock growth expected with the lowest and highest NV accessions. These case studies demonstrated the potential risks associated with evaluation of FV and NV after most of the germplasm has been excluded. The final case study described a different model that was used in the identification and commercialisation of a woody perennial species. This process incorporated a multidisciplinary team, farmers and livestock-relevant characteristics from the start. In 9 years, Anameka™ oldman saltbush was selected for higher palatability, 20% higher organic-matter digestibility and eight times more biomass than the average of the original genetic material.