“…Conventionally, GVC analysis focuses on the firm, but increasingly it is argued that it is important to open the 'black box' of the firm and examine how particular workers or communities benefit from integration in the global value chain , Bolwig, et al, 2010. Several studies have highlighted the problems facing workers employed at the base of global value chains; some related to weak labour regulation or global processes of de-regulation associated with neo-liberalism , Barrientos, et al, 2011, Barrientos and Kritzinger, 2004, Palpacuer, 2008 and others indirectly related to purchasing practices of global retailers and brands (Hale and Opondo, 2005, Hughes, et al, 2010, Oxfam, 2004, Raworth and Kidder, 2009).…”