@ERSpublicationsWhy aren't primary care physicians and pharmacists collaborating more to manage and monitor asthma medication issues? http://ow.ly/YB2p6While historically chronic illnesses have been "stewarded" by different practitioners in different countries [1] with the increasing number of people with chronic illnesses and the ever rising costs of healthcare, the primary care setting is viewed as the long-term custodian of chronic illness management [2][3][4]. For people with asthma, quality management in primary care is a real, viable and accessible solution to asthma care. This is reflected in guidelines [2,5, 6], in research trends (as we see pragmatic research sourcing participants in primary care) [7,8] and it is evidenced in a multitude of primary healthcare initiatives established to support primary care physicians to optimally manage asthma in the community.Optimal asthma management: are we achieving it? Or is it an enigma? These are questions that primary care researchers and healthcare practitioners have been burdened with for a long time. Why? Because evidence, from large-scale and population-based studies confirms that, despite our ever-increasing knowledge and the abundance of research in the practice/clinical field, asthma remains a major health and economic burden. It is estimated that ∼300 million people live with asthma world-wide [2] and a high proportion of people living with asthma are classified as having poorly controlled disease [4,[9][10][11][12][13]. Asthma has significant economic impact both on individuals and on the healthcare system. A recent report determined that the net annual value of the burden of disease of asthma in Australia (based on disability-adjusted life years) was AUD 24.7 billion, with projected government costs for 2016-2019 being AUD 4.0 billion [14].For primary care practitioners, the current status of asthma in the community is at the very least disappointing, if not frightening; especially given the efforts put into improving asthma care at all levels (health system, research, global reports, practice initiatives, patient support and public awareness). The reality is that the multifaceted initiatives are falling short of addressing the multifactorial issues associated with sub-optimal management in real life [2,10,11,[15][16][17][18]: issues spanning across patient, healthcare practitioners and healthcare-system domains [12,19].One of the major issues in practice is asthma medication use. Medication management is a well-recognised, documented and investigated aspect of asthma management. Consistently research and practice indicate that many of the issues associated with sub-optimal management of asthma are related to the way in which people use their medicines, i.e. a high proportion of patients are nonadherent and a majority do not master or maintain correct inhaler technique [9,10]. Effective solutions to inappropriate and incorrect asthma medication use have been identified through high quality research; however, if these strategies are being implemented in...