2023
DOI: 10.3390/en16083339
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Integrating Risk Preferences into Game Analysis of Price-Making Retailers in Power Market

Abstract: In the restructured electricity market, retailers are intermediaries between the electricity wholesale market and consumers. Considering the uncertainty of wholesale market price, retailers should consider the risks of their profit caused by the uncertain wholesale price when participating in the retail competition. Indeed, retailers’ risk preferences will impact their price bidding strategies. To examine the effects of retailers’ risk preferences on their strategies and equilibrium outcomes in the retail mark… Show more

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Cited by 3 publications
(1 citation statement)
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“…Ref. [22] presents an equilibrium model for electricity retailers, using mean-variance utility theory to account for their risk preferences. Through theoretical analysis and the Levenberg-Marquardt algorithm, the paper investigates the effects of wholesale price uncertainty and risk preferences on bidding strategies and Nash equilibrium outcomes.…”
Section: Introductionmentioning
confidence: 99%
“…Ref. [22] presents an equilibrium model for electricity retailers, using mean-variance utility theory to account for their risk preferences. Through theoretical analysis and the Levenberg-Marquardt algorithm, the paper investigates the effects of wholesale price uncertainty and risk preferences on bidding strategies and Nash equilibrium outcomes.…”
Section: Introductionmentioning
confidence: 99%