“…Inspired by the Herzberg's motivatorhygiene theory, Kano, Seraku, Takahashi, and Tsuji (1984) proposed the theory of attractive quality intended to better explain aspects of how customers perceive and evaluate quality attributes.Since its first proposition, the Kano model has been applied for a wide variety of products, services, and research purposes. For example, examination of customers' perception of packaging attributes (Löfgren, Witell, & Gustafsson, 2011), evaluation of service quality for mobile phones (Hsu, Chang, Wang, & Lin, 2007), determination of characteristics of e-shopping malls (Oh, Yoon, & Park, 2012), and even integration into architectural design (Ek & Çıkış, 2015). As found by Luor, Lu, Chien, and Wu (2012), the number of studies on quality management that use the Kano model has vastly increased since the end of the 1990s and still continues to increase.…”