Integrating the Web - A Study of Hotel Web Use

Abstract

This study looks at web use in hotels using a set of dimensions developed by Hashim, Murphy & Law (2007). The study investigates future directions of web use by looking at trends in one of the most established web communities. We found that the web features in the Hashim et al. dimensions model were universal across all types of hotel accommodation. We also found that directions such as disintermediation and the use of alliances did vary across the population. These differences seem to indicate the need for a richer model based on or incorporating strategic planning.