Integrating Visual Literacy Training into the Business Curriculum. A Case Study at Dublin Business School

Sweeney, Susan; Hughes, David

doi:10.22375/dbsbr.v1.7

Cited by 5 publications

(2 citation statements)

References 30 publications

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“…The lecturer adopted a constructivist/social constructivist approach to learning using technology as a tool (Papert, 1990;Gagne, Briggs and Wager, 1992;Sweeney and Hughes, 2017). The teaching and learning experience focused on creative and problem-solving activities for students which are scaffolded and supported by the lecturer.…”

Section: Pedagogical Approachmentioning

confidence: 99%

Project #CyborgArt: A Teaching Case Study on the Affordances Programmable Sensors in Mixed Media Art Projects

Sweeney

Howell

2018

DBR

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Modern graduates of all disciplines require proficiency with new literacies to complement and enhance traditional higher-level education. Local and multinational businesses struggle to source graduates with both practical skills, an understanding of the modern consumer, and the challenges of integrating technology safely into almost every facet of life. This paper presents a multi-disciplinary module project that required students to create a mixed-media art piece representing the students’ vision of themselves as cybernetic organisms. The module was delivered over one semester and incorporated industry speakers and workshops on non-traditional topics for the discipline of these students. One of these topics was Coding for Non-Coders and Wearable and Embeddable Technology. This paper examines the affordances the students gained by learning how to incorporate simple, cheap but effective sensors in their art.

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Section: Pedagogical Approachmentioning

confidence: 99%

Project #CyborgArt: A Teaching Case Study on the Affordances Programmable Sensors in Mixed Media Art Projects

Sweeney

Howell

2018

DBR

Self Cite

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“…Whereas in the past showing videos may have been difficult because of the cumbersome set up of equipment or the lack of content, these issues have been significantly abated with textbooks and the Internet providing considerable visual content. However, the role played by visual content still appears to be limited and its power has not been fully explored and utilized in business schools, and educators continue to rely on conventional methods to teach marketing or other business subjects (Sweeney & Hughes, 2017). Yet students, especially "digital-native" millennials, are accustomed to using visual sources of information in their pursuit of knowledge (Kedra & Zakeviciute, 2019).…”

mentioning

confidence: 99%

Using Films to Achieve Diversity Goals in Marketing Education

Chang

2019

Journal of Marketing Education

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Visual communication, especially films, can be an effective way to teach complex topics. The use of films in business schools, however, has been limited even though demand for such content is increasing. This article takes a focused look at how educators can take advantage of films to teach diversity in business. Despite the importance of diversity in business and marketing education, there is not enough written materials such as case studies to teach it. Even when they do exist, written content may not be adequate in communicating the issues involved in diversity because of difficulties related to representing a given diversity group only using text. This article discusses how films can help overcome the limitations of text-only representation of a specific diversity group—intellectually disabled workers. The empirical study shows that film can be more effective than text in eliciting consumer responses such as emotions and a positive attitude to an identified disabled personality as well as to the employer brand. This article also provides practical steps that educators can take in gradually integrating visual materials such as film to their traditional method and contents of instruction when teaching diversity in business.

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Visual media assignments: Faculty vs. student experiences and expectations in engineering and business

Huber,

Mayhook,

Huang

2024

The Journal of Academic Librarianship

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Integrating Visual Literacy Training into the Business Curriculum. A Case Study at Dublin Business School

Abstract: Abstract

Cited by 5 publications

References 30 publications

Project #CyborgArt: A Teaching Case Study on the Affordances Programmable Sensors in Mixed Media Art Projects

Project #CyborgArt: A Teaching Case Study on the Affordances Programmable Sensors in Mixed Media Art Projects

Using Films to Achieve Diversity Goals in Marketing Education

Visual media assignments: Faculty vs. student experiences and expectations in engineering and business

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