Abstract:This article seeks to advance international business researcher and practitioner insights into processes of cross-border mergers and acquisitions. Specifically, this article highlights the extent to which processes of strategic integration might impact positively and / or negatively on the long term business performance of the newly formed firm during the post-acquisition period -a measure of performance we refer to here as 'synergy'. In methodological terms, this article develops a mixed-method case study app… Show more
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