Integration of Artistic Visual Elements in Packaging Design Based upon Pattern Recognition Technology

Abstract

Under the development trend of today’s society, any brand attaches great importance to its outer packaging, and the research and analysis of the design effect of outer packaging has always troubled many brands. The purpose of this paper is to conduct a comprehensive study on the integration of artistic visual elements in the design effect of product packaging through the use of pattern recognition technology. Therefore, this paper proposes an improvement to the feature analysis algorithm of image recognition in pattern recognition technology and understands the specific principle of pattern recognition and improves its specific recognition method. At the same time, in the experiment and analysis part, this paper conducts research experiments on the improved algorithm and explores the performance of the algorithm and the adaptability of the algorithm in the actual packaging design recognition process. The experimental results of this paper show that the improved pattern recognition improves the accuracy of text recognition in packaging by 18% and the accuracy of image noise point recognition by nearly 30%. It can be detected very efficiently in the artistic visual fusion process of packaging design.