Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests in a Virtual Environment

Liu, Sandra S.; Melara, Robert D.; Chen, Jie; Arangarasan, Raj; Massara, Francesco

doi:10.1007/978-3-319-11761-4_33

Revolution in Marketing: Market Driving Changes 2014

DOI: 10.1007/978-3-319-11761-4_33

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Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests in a Virtual Environment

Sandra S. Liu¹,

Robert D. Melara²,

Jie Chen³

et al.

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Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests in a Virtual Environment

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