Carbonate rocks host several large water and hydrocarbon reservoirs worldwide, some of them highly heterogeneous involving complex pore systems. Pre-salt reservoirs in the Santos Basin off the south-east coast of Brazil, are an example of such rocks, with much attention focused on proper characterization of their petrophysical and multiphase flow properties. Since it is very difficult to obtain rock samples (coquinas) from these very deep reservoirs, analogues from north-eastern Brazil are often used because of very similar geological age and petrophysical properties. We used a coquina plug from an outcrop in a quarry in northeast Brazil to perform a comprehensive set of analyses. They included Scanning Electron Microscopy (SEM), Energy-Dispersive X-ray Spectroscopy (EDS), X-ray Diffraction (XRD), and micro-computed tomography (μCT) image acquisition using a series of pixel sizes, as well as direct permeability/porosity measurements. Some of the experimental data were collected from the plug itself, and some from a small sample of the rock slab, including thin sections. Results included the carbonate rock composition and the pore system at different scales, thus allowing us to reconstruct and model the porosity and absolute permeability of the coquina using 3D digital imaging and numerical simulations with pore network models (PNMs). The experimental and numerical data provided critical information about the well-connected pore network of the coquina, thereby facilitating improved predictions of fluid flow through the sample, with as ultimate objective to improve hydrocarbon recovery procedures.