“…The general combination for technology is therefore given by the combination of four dimensions, which is to say that it is based on the dimensions: innovativeness, optimism, discomfort and insecurity (Parasuraman & Colby, 2001). These authors claim that the readiness for the TR -Technology Readiness concerns the propensity of individuals to adopt new technologies, and is the result of mental drivers and inhibitors that, together, determine the individual's predisposition to interact with products and services of technological bases (Parasuraman, 2000), ratified by Lima et al (2018), Bakirtaş and Akkaş (2020) and Lai and Lee (2020). For Parasuraman and Colby (2001), when launching a new technology on the market, the reactions are different, that is, varying from consumer to consumer, according to their beliefs, cultures, values and feelings.…”