2020
DOI: 10.1590/interface.200154
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Integrative review of the evaluation of health communication campaigns for HIV prevention in Latin American mass media

Abstract: An integrative review of the literature of the last thirty years on evaluations of HIV prevention strategies implemented in the mass media in Latin America was conducted. A total of 246 documents were identified, of which 12 met the selection criteria and 15 campaign evaluations were identified. The results indicate that the most commonly used message was to promote the use of condoms. Most evaluations focused on remembering the message of campaigns and media exposure. Only three yield results on knowledge ass… Show more

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Cited by 3 publications
(2 citation statements)
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“…Moreover, for campaigns targeting specific groups, such as SGM, they should be tailored to address their specific needs and concerns. There have been annual campaigns developed by the Brazilian Ministry of Health aimed at increasing HIV testing and promoting the use of condoms, most frequently released near Carnival [ 44 , 45 ]. On 1st December 2023, a technical note was released encouraging healthcare providers to incorporate the scientific evidence behind U = U and “zero risk” into HIV care [ 46 ].…”
Section: Discussionmentioning
confidence: 99%
“…Moreover, for campaigns targeting specific groups, such as SGM, they should be tailored to address their specific needs and concerns. There have been annual campaigns developed by the Brazilian Ministry of Health aimed at increasing HIV testing and promoting the use of condoms, most frequently released near Carnival [ 44 , 45 ]. On 1st December 2023, a technical note was released encouraging healthcare providers to incorporate the scientific evidence behind U = U and “zero risk” into HIV care [ 46 ].…”
Section: Discussionmentioning
confidence: 99%
“…Public health communication campaigns are of prime importance for the continuous care of population health [ 6 , 7 ]. Over the years, governmental sectors have been increasingly investing in public health campaigns to promote public awareness regarding disease risk, as well as to disseminate diagnostic tests and treatment methods [ 8 ].…”
Section: Introductionmentioning
confidence: 99%