Informed decision-making is increasingly recognised as a standard for policymaking in many fields, including academia and universities. However, many challenges exist in identifying the appropriate evidence, disseminating it to different stakeholders, and implementing it in various settings. Academic universities brought together international experts and stakeholders to increase knowledge in the field of evidence-informed policy, develop a research agenda, strengthen international collaborations, and create a community for sharing experience, research, and best practices. Consequently, the effects of all this new smart dashboard insight are not fully realized. It is imperative to develop a system that can collect, integrate, manage, and analyse on-and off-farm data in real time for practical and relevant actions. Purpose: The University Data Management Centre (UDMC) has been called a "groundbreaking" area for university strategy, and it is among the top future trends for academic universities. Hence, this study aims to systematically review UDMC practices and services, primarily focusing on the challenges, services, and skills along with motivational factors associated with them. Design/methodology/approach -A systematic literature review method was used, focusing on literature produced between 2015 and 2022 to understand the latest trends. Findings: The role of the University Data Management Centre is gradually gaining importance among staff and academic universities; however, it is still poorly practised. Albeit, it is better observed in developed countries than developing countries; however, there are lots of challenges associated with UDMC practices by top managers and strategic universities. These challenges demand certain sets of skills be developed for better practices and services. Active