The rapid development of science and technology, i.e., integrated modules that are actuators and sensors, promotes the comprehensive popularization of intelligent products in people’s life. More particularly, with the advent of the hybrid of the Internet of things and artificial intelligence, more and more activities preferably linked to the human beings have been automated and developed. Among those fields, intelligent face recognition has also become a basic technology in work and life. This technology has been widely used in various products and is well known by people. However, the intelligent face recognition system developed at present lacks universal design concept, and the designed system cannot be applied to various products. During the use of users, there are some problems, such as difficult operation and unfriendly interface. In order to improve the satisfaction of users’ physical examination and the accuracy of intelligent face recognition, this study develops an intelligent face recognition system based on the universal design concept. First, the universal design concept is briefly described, and the calculation process of face detection algorithm and face detection algorithm based on the optical flow method is introduced in detail. Then, when designing a face recognition system, this algorithm is used to build a complete system framework. The main functional modules in this system are face detection module, face recognition module, and face training module. The functions of each module are described in detail. Finally, the face feature extraction results of the face detection algorithm based on the optical flow method are verified on the Yale face database and PIE face database. The results show that the algorithm has the highest detection and recognition rate. At the same time, the ORL face database is used to compare and analyze the system performance. The face image recognition rate of this algorithm is 92, which is the highest compared with other algorithms.