In our information-rich world, it is becoming increasingly important to develop technologies capable of displaying dynamic and changeable data, for reasons ranging from valueadded advertising to environmental sustainability. There is an intense drive at the moment towards paper-like displays, devices having a high reflectivity and contrast to provide viewability in a variety of environments, particularly in sunlight where emissive or backlit devices perform very poorly. The list of possible technologies is extensive, including electrophoretic, cholesteric liquid crystalline, electrochromic, electrodewetting, interferometric and more. Despite tremendous advances, the key drawback of all these existing display options relates to colour. As soon as an RGB (red, green and blue) colour filter or spatially modulated colour scheme is implemented, substantial light losses are inevitable even if the intrinsic reflectivity of the material is very good.We describe a reflective flat-panel display technology based on the electrical actuation of photonic crystals. These materials display non-bleachable structural colour, reflecting narrow bands of wavelengths tuned throughout the entire visible spectrum by expansion and contraction of the photonic-crystal lattice. The material is inherently bright in high-light environments, has electrical bistability, low operational voltage, can be integrated onto flexible substrates, and is unique among all display technologies in that a continuous range of colours can be accessed without the need for colour filters or optical elements.Photonic crystals (PCs) 1,2 , materials with a periodic modulation in refractive index, can be sources of exceptionally bright and brilliant reflected colours arising from coherent Bragg optical diffraction 3 . Exemplified by gemstone opals, threedimensional PCs are readily available by means of colloidal selfassembly, making them a fertile test-bed for investigating concepts based on tunable structural colour. Synthetic preparations for silica or polymer microspheres with low dispersity (,2%) are well-developed, and their self-assembly into a close-packed ordered structure leaves a void volume of 26% available for further material infiltration or modification 4,5 . Tuning of colloidal PC optical properties has been effected by the infilling of metals, insulators, semiconductors and polymers of all types, and by the inversion of such constructs through removal of the template spheres.Given their bright colours with potential tunability, it seems obvious at first glance to use PCs as the active materials in refreshable full-colour digital displays. The fact that this has not yet been achieved highlights the difficult set of requirements that must be met by any potential candidate, including electrical tunability, access to thin and homogeneous oriented films, large tuning range, relatively rapid response time, mechanical and cycling stability, low voltage/current requirements, and obviously the ability to implement the material into a feasible, practical, sca...