“…Beyond the ubiquitous nature of information technology in our personal and collective lives, concepts emerging in the computer science and operations research communities, such as the “internet of things,” extend the Internet by embedding these technologies within physical items. , “Smart” objects, in theory and practice, are increasingly able to perceive context around them, communicate with each other, access the cloud and interact with people – enhancing function and generating substantial added value. For example, radio frequency identification (RFID) tags and readers are being extensively used to identify and trace products, people and vehicles to improve efficiencies of inventory control and management in supply chain and logistics systems. − Specifically, these technologies are being deployed to monitor real-time road contexts (i.e., weather, traffic jams, construction) to inform optimal delivery routing and scheduling, − identify and track sensitive or high-security products in delivery, and improve just-in-time and just-in-sequence coordination between supply chain actors. , By connecting RFID tracking of “things” to mobile-access social networks, opportunities emerge for applications well beyond simply connecting people in a virtual playground or improving centralized inventory and logistics systems. We argue in this paper that it becomes possible to put to work once disparate, underutilized and mobile assets associated with individual network participants (e.g., an empty car trunk, a set of jumper cables, the two people needed to create a “high occupancy vehicle”) in potentially new, highly efficient, and environmentally beneficial ways.…”