We describe a quantum-chemical approach for the determination of modes with maximum Raman and Raman optical activity (ROA) intensity by maximizing the intensities with respect to the Raman and Raman optical activity intensity, respectively, which is shown to lead to eigenvalue equations. The intensity-carrying modes are in general hypothetical modes and do not directly correspond to a certain normal mode in the spectrum. However, they provide information about those molecular distortions leading to intense bands in the spectrum. Modes with maximum Raman intensity are presented for propane-1,3-dione, propane-1,3-dionate, and Lambda-tris(propane-1,3-dionato)cobalt(III). Moreover, the mode with highest ROA intensity is examined for this chiral cobalt complex and also for the (chiral) amino acid L-tryptophan. The Raman and ROA high-intensity modes are an optimal starting guess for intensity-tracking calculations, in which selectively normal modes with high Raman or ROA intensity are converged. We present the first Raman and ROA intensity-tracking calculations. These reveal a high potential for large molecules, for which the selective calculation of normal modes with high intensity is desirable in view of the large computational effort required for the calculation of Raman and ROA polarizability property tensors.