Abstract:The existence of public environmental concern has made many companies, especially cosmetics, try to promote ecological aspects and raised environmental issues as one of their marketing strategies. This study aims to explain the implementation of the theory of planned behavior in determining green buying intention. This study uses purposive sampling technique. The sample used is 150 respondents who never bought green cosmetic products and domiciled in Denpasar City. Data obtained were analyzed by descriptive an… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.