Intention to buy organic fish among Danish consumers: Application of the segmentation approach and the theory of planned behaviour

Budhathoki, Mausam; Zølner, Anette; Nielsen, Thorkild; Rasmussen, Morten Arendt; Reinbach, Helene Christine

doi:10.1016/j.aquaculture.2021.737798

Cited by 22 publications

(13 citation statements)

References 74 publications

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“…Further, quality and food safety tend to have more influence on behaviour when compared with sustainability. These findings are inconsistent with previous studies based on Western consumers that tended to show a higher interest in the sustainability aspects of aquatic foods and a preference for an ecolabel on aquatic foods [ 26 , 28 , 154 ]. Similarly, a recent study indicated that, unlike Western consumers who exhibit a high demand for ecolabels and sustainable production practices, Chinese consumers emphasize messaging around food safety and quality [ 31 ].…”

Section: Discussioncontrasting

confidence: 99%

“…Some authors [ 24 ] suggest that the food choice decisions that impact food consumption behaviour are frequent, multifaceted, situational, dynamic, and complex; thus, it is difficult to capture the full complexity of eating behaviour using any given theory, framework, or model. To date, known factors that affect aquatic food consumption behaviour include availability, price, self-efficacy, convenience, habit, health and nutrition beliefs, sensory perception, country of origin, production method, preservation method, product innovation, packaging, eco-labels, safety, culture, and religion, as well as socio-demographic characteristics [ 25 , 26 , 27 , 28 , 29 , 30 , 31 , 32 ].…”

Section: Introductionmentioning

confidence: 99%

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Factors Influencing Consumption Behaviour towards Aquatic Food among Asian Consumers: A Systematic Scoping Review

Budhathoki

Campbell

Belton

et al. 2022

Foods

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Asia accounts for over 70% of total global aquatic food consumption, but aquatic food consumption behaviours and attitudes among Asian consumers are poorly documented and understood. This paper synthesises literature on factors influencing aquatic food consumption behaviour in Asia and the potential to support transitions toward more sustainable food consumption patterns. We identified 113 studies for inclusion in a scoping review, and identified five clusters of publications: (1) product attributes, availability, and accessibility (24% of publications); (2) willingness to pay for aquatic foods (25%); (3) psychosocial factors (e.g., attitudes and subjective norms) (17%); (4) sociodemographic and lifestyle factors (21%); and (5) miscellaneous factors, including food safety and social status (13%). This study indicates that multiple interacting factors influence aquatic food consumption behaviours among Asian consumers, among which price is central. Knowledge of, and attitudes toward, the perceived quality and safety of aquatic foods were identified as important but were mediated by household characteristics. Sustainable production practices, country of origin, and ecolabels were found to be less influential on consumption behaviour. We found that improving consumers’ knowledge and attitudes about the quality and safety of aquatic foods might positively influence aquatic food consumption behaviour. Future multidisciplinary research is required to better understand interactions among the multiple factors that influence Asian consumers’ aquatic food consumption behaviour.

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Section: Discussioncontrasting

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Factors Influencing Consumption Behaviour towards Aquatic Food among Asian Consumers: A Systematic Scoping Review

Budhathoki

Campbell

Belton

et al. 2022

Foods

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“…A price-quality ratio perceived as unsatisfactory could therefore pose a serious obstacle to the further development of the european organic food market. Another point to consider is that consumers might be willing to pay a premium for certain organic food products, as is the case with Danish people, who are willing to pay more for organic fish (Budhathoki et al, 2022). As consumer behaviour differs between buyers of particular organic foods, further studies are definitely needed.…”

Section: Discussionmentioning

confidence: 99%

Declared non-buyers of organic food: A study of young British and Polish consumer profiles

et al. 2023

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Celem badania jest określenie profilu młodych konsumentów w Polsce i Wielkiej Brytanii, którzy pomimo świadomości proekologicznej nie decydują się na zakup żywności ekologicznej. Badanie przeprowadzono w 2021 r. na próbie 624 konsumentów, którzy określili się jako niekupujący żywności ekologicznej. Wśród młodych brytyjskich konsumentów zaobserwowano silniejsze postawy prośrodowiskowe. Bariery w zakupie produktów ekologicznych w obu krajach to zbyt wysoka cena, problemy z dostępnością, brak zainteresowania konsumentów tą żywnością, a w Polsce konkurowanie z żywnością wytworzoną w gospodarstwie domowym. Kategorie żywności pozyskiwanej bezpośrednio od rolnika, żywności wyprodukowanej w domu i żywności lokalnej były postrzegane jako realna alternatywa dla żywności ekologicznej. Brytyjczycy niekupujący żywności ekologicznej są bardziej skłonni do kupowania produktów spożywczych oznaczonych jako wytworzone w sposób zrównoważony niż Polacy. Polscy konsumenci są natomiast bardziej zainteresowani żywnością pochodzącą z produkcji domowej niż konsumenci brytyjscy. Większość publikowanych prac dotyczy zachowań nabywców żywności ekologicznej w jednym kraju, dlatego też nasze opracowanie wypełnia lukę w literaturze. Badanie wnosi wkład do literatury dotyczącej postrzeganej wartości żywności ekologicznej, ponieważ pokazuje, że wartości środowiskowe i społeczne młodych konsumentów nie przekładają się na większe zainteresowanie żywnością ekologiczną per se. Co więcej, osoby, które nie kupują żywności ekologicznej, często pozytywnie oceniają te produkty i postrzegają je jako produkty zdrowe, bezpieczne, wysokiej jakości, ściśle kontrolowane, godne zaufania i autentyczne. Jedną z barier rozwoju rynku ekologicznego może być zidentyfikowane współistnienie różnych i/lub sprzecznych opinii na temat systemu żywności ekologicznej wśród młodych ludzi o tym samym lub innym pochodzeniu kulturowym, czego świadomi powinni być zarówno politycy, jak i ludzie biznesu.

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“…Rana and Paul (2017) state that for research on factors affecting green products, and particularly organic food consumption behaviors, the TPB is the most well-established theoretical foundation. For example, the TPB was used in a segmentation study of organic fish and seafood consumers in Denmark (Budhathoki et al, 2022). Higuchi et al (2017) also state that the TPB is "the most reliable approach for explaining fish consumption frequency".…”

Section: Factors Influencing Sustainable Purchasing and Sustainable F...mentioning

confidence: 99%

Changing consumer attitudes to make the Corporate Social Responsibility investment in sustainable fish production, a worthwhile investment to corporates

Hlophe,

Ellis

2023

Corp Soc Responsibility Env

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The need for environmental protection, especially of depleting natural resources such as fish stocks, remains a global challenge. Global population growth increases food consumption. Some socially responsible corporate entities in the fish sector are producing and selling sustainable fish products, but beyond meeting their altruistic motives, they need consumers to respond favorably to these CSR initiatives to make the investments worthwhile and to encourage more organizations to invest in CSR for sustainable development. This paper reports the findings of research on the factors which influence consumers in the emerging market of South Africa, to respond favorably to sustainable fish product CSR initiatives. A causal research design and quantitative method was employed with a sample of consumers who were part of the South African LinkedIn community and who eat fish, whether concerned or not about sustainability. An online questionnaire was developed using an extension of the Theory of Planned Behavior. Univariate, regression and mediation analyses were carried out. Attitude towards sustainable fish products was found to be the only significant predictor of intention to purchase sustainable fish but it was also found to mediate the impact of health consciousness and environment concern. This paper thus focuses specifically on the role of attitudes in sustainable fish consumption in South Africa. Recommendations are provided for improving these consumer responses so as to make these CSR investments worthwhile to corporates and thus also positively impact fish sustainability.

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Intention to buy organic fish among Danish consumers: Application of the segmentation approach and the theory of planned behaviour

Cited by 22 publications

References 74 publications

Factors Influencing Consumption Behaviour towards Aquatic Food among Asian Consumers: A Systematic Scoping Review

Factors Influencing Consumption Behaviour towards Aquatic Food among Asian Consumers: A Systematic Scoping Review

Declared non-buyers of organic food: A study of young British and Polish consumer profiles

Changing consumer attitudes to make the Corporate Social Responsibility investment in sustainable fish production, a worthwhile investment to corporates

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