Intention to implement green hotel practices: evidence from Indian hotel industry

Abstract

The present investigation adds to the sustainability dimension through examining the managerial intention to implement green hotel practices. Data were collected conveniently from the sample of 285 hotel managers using structured questionnaire. The model was developed and analysed by means of measurement and structural model applying statistical analysis software SPSS V.20 & AMOS V.21. The Results predicted that customers' attitude and environmental concern significantly and positively influence the managerial intention to implement green hotel practices. This study suggested that apart from economic factors, behavioural factors such as customers' attitude and employees' environmental concern are also critical in greening the business process. Additionally, as compared to developed nations, this study provides some useful managerial insights on the implementation of green hotel practices, which is at the emerging state in India. His research interest area is marketing with special focus on sustainable consumer behaviour and marketing research. He has published a couple of research papers in reputed journals and also presented various research papers on sustainable consumer behaviour in the service industry such as hospitality and tourism in various national and international conferences.Bibhas Chandra is an Assistant Professor in the Department of Management Studies, Indian School of Mines Dhanbad. His specialised areas include marketing, consumer behaviour, sustainability, research methodology. He has 22 years of rich experience in academia as well as in industry. He has authored and co-authored several research articles in reputed international and national journals. He has presented research papers in various international and national conferences.

Perceptions of hospitality employees towards Sustainability practices of the industry

“…While developing the tool for data collection factors and variables from earlier studies were referred to and modified as per the need (Chand and Garge, 2017;Chandra and Verma, 2018;Chen et al, 2022;da Rosa and Silva, 2017;Dongre and Joshi, 2015;dos Santos et al, 2017;Dutta et al, 2008;Fukey and Issac, 2014;Kim and Choi, 2013;Kim, 2009;Manaktola and Jauhari, 2007;Ministry of Tourism, 2010;Navare, 2017;Sakshi et al, 2020;Satchapappichit et al, 2013;Shah, 2021;Stylos and Vassiliadis, 2015;Tiwari and Tripathi, 2020;Vij, 2016). conserving resources reflected that except 4 measures, namely, "establishing an active recycling program for materials in all sections of the hotel", "Purchasing/using the postconsumer recyclable product", "Using Energy Star-rated equipment & high energy efficient lightening", "having an active system to detect and repair water leakage in toilets, faucets, and shower head", all measures showed significance value more than 0.05%.…”

“…Environmental concern is associated with the perception of a person about environmental issues (Sakshi et al, 2020). Therefore, the role of employees in implementing and improving eco-friendly practices is significant (Chandra and Verma, 2018;Satchapappichit et al, 2013). The environmentfriendly behaviour of hotel staff influences and encourages recycling practices among guests (Sakshi et al, 2020).…”

“…Few prominent research has studied green/ eco-friendly practices of hotels in Delhi, Mumbai, Kolkata, Bangalore, Lucknow etc (Chand and Garge, 2017;Chand and Ranga, 2018;Navare, 2017;Tiwari and Tripathi, 2020). Very limited research documented on the Indian hospitality industry has studied the role and perceptions of hotel employees regarding the importance and performance of different sustainability strategies (Chand and Garge, 2017;Chandra and Verma, 2018).…”