Intention to Purchase Halal Cosmetics on Indonesian Women

Saifudin, Saifudin; Puspita, Rosana Eri; Zuhri, Ahmad; Muhlisin, Mudzakir; Mochlasin, Mochlasin

doi:10.4108/eai.5-8-2020.2301092

Cited by 4 publications

(4 citation statements)

References 21 publications

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“…Instead, most behavioural studies related to halal products and services have discussed topics such as halal food (Alam and Sayuti, 2011; Raheem and Demirci, 2018; Amalia et al , 2020), halal cosmetics (Ahmad et al , 2015; Majid et al , 2015; Aisyah, 2016) and halal travel and tourism (Chandra, 2014; Battour and Ismail, 2016; Vargas-Sánchez and Moral-Moral, 2019). Furthermore, in the Indonesian context, studies on consumer behaviour around halal intentions are dominated by halal food products (Soesilowati, 2011; Ratanamaneichat and Rakkarn, 2013; Vanany et al , 2019), halal cosmetics (Haro, 2018; Adiba, 2019; Saifudin et al , 2020) and halal fashion (Indarti et al , 2019; Leonnard et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

Intention to consume halal pharmaceutical products: evidence from Indonesia

Kasri

Ahsan

Widiatmoko

et al. 2021

JIMA

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Purpose Despite the importance of pharmaceutical products in everyday life, particularly after the coronavirus outbreak in early 2020, only a few studies have attempted to analyse consumer behaviour with regard to halal pharmaceutical products. Therefore, this study aims to investigate the factors influencing purchase intention for halal pharmaceutical products among Indonesian Muslims. Design/methodology/approach This study uses a theory of planned behaviour approach, in which religiosity and knowledge of halal product variables are added to attitude, subjective norms and perceived behavioural control variables. Primary data were collected from 225 Indonesian Muslims in Jakarta, the capital city of Indonesia and analysed using structural equation modelling. Findings The study found that the intention to purchase halal pharmaceutical products is positively affected by attitude, religiosity, knowledge of halal products and perceived behavioural control. However, the influence of the subjective norm variable was found to be insignificant in this study. Research limitations/implications It is possible to improve the empirical model by including more explanatory variables and investigating the mediating effect of the variables. The study could also be scaled up to reach more respondents in different regions and countries. These additional aspects would provide better insights into the behaviour of consumers when considering halal pharmaceutical products. Practical implications The findings suggest the importance of designing and implementing appropriate strategies and campaigns to enhance knowledge of halal products, of positive attitudes and of better resources/opportunities to consume halal pharmaceutical products. The industry needs to highlight its products’ halal and tayyib aspects through proper branding and promotion strategies. The government and other stakeholders could also implement education campaigns to increase halal products and halal literacy knowledge. These are ultimately expected to enhance the effectiveness of halal regulations and meet Muslim consumer expectations in the country. Originality/value Despite the importance of halal pharmaceutical products, this area has received limited attention in the academic literature. Thus, this study attempts to elaborate on consumer behaviour in this niche area.

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Section: Introductionmentioning

confidence: 99%

Intention to consume halal pharmaceutical products: evidence from Indonesia

Kasri

Ahsan

Widiatmoko

et al. 2021

JIMA

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“…Still, they do not care too much about whether they are halal products. On the other hand, Saifudin et al (2020) reported that religiosity significantly affected Generation Y Muslim consumers' intention to choose halal cosmetic products. Haquea et al (2018) found that attitudes, perceived behavioural control, and religiosity had significant relationships with purchase intention, but that subjective norms had an insignificant relationship with it.…”

Section: Discussionmentioning

confidence: 99%

Investigation of Factors Affecting Generation Z’s Halal Cosmetics Adoption

Gümüş

Onurlubaş

2023

MMI

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It is estimated that the Muslim population, which is currently 1.6 billion in total, will reach 2.2 billion in 2030. For this reason, the Muslim population has significant potential in terms of the halal cosmetics sector, as in many other sectors. In addition, the more Muslim population is turning to halal cosmetic products that are not tested on animals, symbolizing cleanliness. In addition to Muslim consumers, consumers also demand halal cosmetic products for various reasons. Since the world halal cosmetics market is expected to reach approximately 54 billion dollars in 2024, the efforts of brands and companies in the halal cosmetics market are increasing. Brands and companies aware of this potential are trying to get a bigger share of the Muslim cosmetic products market with the products they develop. However, industry brands have significant problems motivating consumers to buy halal cosmetics, but consumer behaviour is a complex and dynamic process. The same is true when it comes to halal cosmetic products. Many factors affect consumers’ choice of halal cosmetic products. It is important for brands that want to be successful in the sector and get more shares to learn more about the factors affecting the halal cosmetics demand of Muslim consumers. Only in this way would it be possible for brands to create the right marketing strategies. Generation Z, who is constantly interacting with the world due to their technological competencies and continuously following the developments in every field, is the most important target group for brands. Especially in recent years, Generation Z has been a focused area of research in human resources, marketing, and business strategies. Turkey is a country with a predominantly Muslim population. Generation Z among the Muslim population in Turkey is a potential market for halal cosmetics. Therefore, it is of great importance for cosmetic brands to understand the factors that affect the behaviour of Generation Z to adopt halal cosmetics. Therefore, this study aimed to determine the factors affecting Generation Z’s halal cosmetics adoption. The research was carried out with 550 participants living in Istanbul with the online survey method in November and December 2021. The results showed that product characteristics, social influence, and consumer innovativeness significantly affected Generation Z’s halal cosmetics adoption. Religiosity did not affect their halal cosmetics adoption.

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“…The scope of halal cosmetics covers industrial practices like the utilization of halal components and resources, stored, packaged and shipped according to permits and sharia requirements according to followers of Islam (Elasrag, 2016). Sales of cosmetics have grown rapidly in the last decade because many people are starting to be interested in looking attractive and taking care of themselves, but are aware of halal cosmetics (Saifudin et al, 2020).…”

Section: Cosmetics Halalmentioning

confidence: 99%

Antecendents of Costumer's Purchasing decisions on Halal Cosmetics in Indonesia

Kartika,

Santoso,

Kristiyana

2023

JIEI

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The aim of this study was to assess the impact of attitudes, religiosity, knowledge, and environment on purchasing decisions for halal cosmetic products in Indonesia. The participants of this study are Indonesians who purchase halal cosmetic products. The number of samples collected in this study were 200 respondents. The method of determining respondents used a non-probability sampling method in the manner of accidental sampling. The kind of data used in this study is primary data obtained using the online questionnaire method using Google Forms. The method of analysis of this research is SEM with AMOS software tools. According to the findings of this study, attitudes have a significant positive impact on the decision to purchase halal cosmetics in Indonesian adolescents. Meanwhile, Religiosity, Knowledge and Environment have no discernible impact on the purchasing decision halal cosmetics for Indonesian teenager. The limitations of this study are that there are 4 independent variables used and only 1 variable that influences purchasing decisions. This study the data generated was only based on a questionnaire based on perceptions of respondents' answers via Google Froms so that conclusions could be drawn from the data collected through dissemination via Google Forms without direct interviews and observation with the parties involved.

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Intention to Purchase Halal Cosmetics on Indonesian Women

Cited by 4 publications

References 21 publications

Intention to consume halal pharmaceutical products: evidence from Indonesia

Intention to consume halal pharmaceutical products: evidence from Indonesia

Investigation of Factors Affecting Generation Z’s Halal Cosmetics Adoption

Antecendents of Costumer's Purchasing decisions on Halal Cosmetics in Indonesia

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