Intention to purchase organic food among young consumers: Evidences from a developing nation

Yadav, Rambalak; Pathak, Govind Swaroop

doi:10.1016/j.appet.2015.09.017

Cited by 457 publications

(534 citation statements)

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“…This might be the effect of the added value obtained during the processing of the raw materials, which is reflected in the price. Price was considered an important factor that influences the buying decision for organic products (see also [3,19,20,28,33]). …”

Section: Discussionmentioning

confidence: 99%

“…Russian consumers also show a relatively low interest for the environment, while health issues and the lack of synthetic inputs are the main reasons for purchasing organic food [23]. In India, consumers appreciate organic food for its impact on health [33], quality and the environment [42].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Nevertheless, there are also some important barriers in purchasing organic food, such as the premium prices compared to conventional food prices [3,20,28,29,32,33,48], lack of trust in product certification [49], awareness [34,50] and lack of availability [3,34,49,51], which, for Danish consumers, is no longer a problem because of governmental reforms aimed to encourage organic consumption [52]. In Iran, the main barriers in purchasing organic products are institutional ones, followed by food quality, cultural barriers and last, economic ones [53].…”

Section: Literature Reviewmentioning

confidence: 99%

“…The health attribute represents the main reason for purchasing organic products in Sri Lanka [22], Indonesia [32], India [33], China [34] and Thailand [35] as well. In Malaysia, respondents are also influenced in purchasing organic food by such attributes as safety, health and environment, but not by the food quality, which is unexpected, even for researchers [36].…”

Section: Literature Reviewmentioning

confidence: 99%

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Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania

et al. 2017

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Abstract:Organic food consumption has increased during the last years as a consequence of its direct impact on consumer health, life style, and social convenience as well as on the environment and sustainable development. Compared to the European level, the consumption of organic food products is quite low in Romania. This paper investigates the perception and attitudes of the organic food consumers from the North-West Development Region of Romania. Consumers' perception towards organic food products was measured using 30 items. The data were collected from 568 respondents and analyzed using descriptive and inferential statistics. A factor-cluster approach was used to identify consumer groups. The findings indicated that health concerns, sensory appeal, sustainable consumption and weight concerns are the main reasons for consuming organic food products. Three main groups of organic food consumers were identified: "gourmand", "environmentally concerned" and "health concerned".

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania

et al. 2017

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“…TPB has successfully predicted consumers' purchasing decisions of Fair Trade food products (O'Connor et al, 2017), buying sustainable seafood (Honkanen and Young, 2015) and purchasing local food (Sharma et al, 2014) whilst other studies found benefits in expanding TPB by adding new constructs. For example, additional constructs such as moral attitude and health concern improved the predictive power of TPB in purchasing organic food (Yadav and Pathak, 2016) while perceived value and willingness increased the predictive power of consumer green purchase intention (Yadav and Pathak, 2017).…”

Section: Introductionmentioning

confidence: 99%

A greater share of the stomach?

Soon

Wallace

2018

NFS

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Purpose Provenance and ethical standards reflect foods that traceable and are supportive of the environment, sustainability and justice in the food supply chain. The purpose of this study is to understand higher education consumers’ food choices and to examine the predictors of purchasing intention of food with provenance and ethical standards. Design/methodology/approach An online questionnaire was completed by 296 students and staff members of the University of Central Lancashire. The questionnaire collected information on socio-demographic profiles; food choices, provenance and ethical standards; ethical purchasing and sourcing requirements and purchasing intention of food products with provenance and ethical standards. Descriptive statistics were used to determine the frequency of distribution of all socio-demographic characteristics. Multiple regression was used to examine if attitude, perceived behavioural control and subjective norms of the Theory of Planned Behaviour (TPB) significantly predict the consumers’ purchasing intention (Step 1). Exploratory factor analysis was conducted on the behavioural items using principal components estimation and varimax rotation. Multiple regression on the expanded TPB (Step 2) using the obtained factor scores were conducted to determine if the factors were significant predictors of purchasing intention of food with provenance and ethical standards. Findings Multiple regression on the expanded TPB model revealed that only attitude and perceived behavioural control were significant predictors of purchasing intention of food with provenance and ethical standards. The regression model explained about 50 per cent of the variance of the intent to purchase food with provenance and ethical standards where R2 = 0.50 (Adjusted R2 = 0.47). This was significantly different from zero F (5, 89) = 17.77, p < 0.001. The incorporation of “Preference for ethically sourced food” and “Perceived knowledge and status of provenance standards” did not increase the prediction of purchasing behaviour. Originality/value Two broad themes were identified from the factor analysis where the first factor prioritises “Preference for ethically sourced food” and the second factor conceptualises “Perceived knowledge and status of provenance standards”. The TPB was expanded to incorporate both factors but did not increase the prediction of purchasing intention. The authors recommend that other potential predictors, for example, moral concerns or perceived value of food with provenance and/or ethical standards to be tested using an extended TPB framework. The study is of value to higher and further education catering services to encourage more sustainable and local food consumption.

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Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods

2017

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Explanatory models of consumer behaviour can be used to steer decision‐making in the complex task of designing generic strategies to increase sustainable consumption. This paper proposes an operational model which assumes that the purchase of an organic food is a complex process that can be broken down into phases. It is applied to a concrete case – organic olive oil in the Spanish market – quantifying each phase to determine which ones should be acted on to increase demand. Results indicate that it is possible to adopt the model proposed, and that the problems hindering consumption are a lack of confidence in organic certification, not perceiving differences between organic and conventional foods, and the perception of barriers in their purchase. Given the context, marketing communications strategies have a key role to play. This model can be used to analyse the specific situation of each market and propose development strategies. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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Intention to purchase organic food among young consumers: Evidences from a developing nation

Cited by 457 publications

References 39 publications

Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania

Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania

A greater share of the stomach?

Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods

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