2021
DOI: 10.1016/j.im.2021.103453
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Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism

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Cited by 122 publications
(84 citation statements)
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“…Inspired by this study, differences in consumers' general decision‐making tendencies could moderate the paths from affective to behavioral responses in the Affect‐as‐Information Theory research. In addition, most AR studies used hedonic product stimuli, such as beauty products (e.g., Daassi & Debbabi, 2021; Gatter et al, 2021; Hilken et al, 2017; Scholz & Duffy, 2018; Smink et al, 2020), fashion apparel/accessories (e.g., Hilken et al, 2017; Kim & Forsythe, 2008; Pantano et al, 2017; Poushneh & Vasquez‐Parraga, 2017; Qin et al, 2021; Vonkeman et al, 2017; Yim et al, 2017), home furnishings (e.g., Gatter et al, 2021; Heller et al, 2019b; Jessen et al, 2020; Kowalczuk et al, 2021; Qin et al, 2021; Rauschnabel et al, 2019; Rese et al, 2014; Smink et al, 2020), or food (e.g., Barhorst et al, 2021; Heller et al, 2019a; Hilken et al, 2021), which have been found to increase consumers' reliance on affect during decision‐making (e.g., Chang & Pham, 2013; Pham, 1998; Pham et al, 2013). Hence, the investigation of AR in a more utilitarian context, one that is less sensitive to emotions, would add value.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Inspired by this study, differences in consumers' general decision‐making tendencies could moderate the paths from affective to behavioral responses in the Affect‐as‐Information Theory research. In addition, most AR studies used hedonic product stimuli, such as beauty products (e.g., Daassi & Debbabi, 2021; Gatter et al, 2021; Hilken et al, 2017; Scholz & Duffy, 2018; Smink et al, 2020), fashion apparel/accessories (e.g., Hilken et al, 2017; Kim & Forsythe, 2008; Pantano et al, 2017; Poushneh & Vasquez‐Parraga, 2017; Qin et al, 2021; Vonkeman et al, 2017; Yim et al, 2017), home furnishings (e.g., Gatter et al, 2021; Heller et al, 2019b; Jessen et al, 2020; Kowalczuk et al, 2021; Qin et al, 2021; Rauschnabel et al, 2019; Rese et al, 2014; Smink et al, 2020), or food (e.g., Barhorst et al, 2021; Heller et al, 2019a; Hilken et al, 2021), which have been found to increase consumers' reliance on affect during decision‐making (e.g., Chang & Pham, 2013; Pham, 1998; Pham et al, 2013). Hence, the investigation of AR in a more utilitarian context, one that is less sensitive to emotions, would add value.…”
Section: Discussionmentioning
confidence: 99%
“…To date, the interplay between cognitive and behavioral responses has been of more interest to research than that between affective and behavioral responses. Research has shown that users with a positive attitude toward (using) the product presentation format have higher purchase intentions (Yim et al, 2017) and reuse or return intention (e.g., Daassi & Debbabi, 2021; Holdack et al, 2020; Jiang & Benbasat, 2007; Kim & Forsythe, 2008; Kowalczuk et al, 2021; Pantano et al, 2017; Qin et al, 2021; Rese et al, 2014). In addition, purchase intention and WOM yield higher values if users perceive the product presentation format as useful (Gatter et al, 2021; Hilken et al, 2017).…”
Section: Theoretical Foundations and Model Developmentmentioning
confidence: 99%
“…Consumers’ attitude toward AR technology/AR retail application refers to their feelings associated with using it ( Pantano et al, 2017 ; Rese et al, 2017 ; Yim et al, 2017 ; Plotkina and Saurel, 2019 ; Yim and Park, 2019 ; Park and Yoo, 2020 ; Smink et al, 2020 ; Daassi and Debbabi, 2021 ; Qin et al, 2021b ). Consumers’ satisfaction with AR technology/AR retail application describes their accumulative feelings when interacting with it repetitively within a period ( Poushneh and Vasquez-Parraga, 2017 ; Chiu et al, 2021 ).…”
Section: Thematic Analysismentioning
confidence: 99%
“…AR mobile solutions have evolved from online shopping experiences, and contribute to end-to-end scalable AR and 3D platforms for visualization and communication [49][50][51]. Solutions learned from ecommerce, field sales, education, and design can be utilized to reduce the cost of physical travel, logistics, validation, and prototyping processes [52,53].…”
Section: Structural and Visual Details In Armentioning
confidence: 99%
“…With a proper preparation of the base model and intervention model, the AR platform provided an intuitive and user-friendly interface for multiple adjustment interactions. As seen in the online shopping experience of 3D models, end-to-end scalable AR and 3D platforms for visualization and communication [49][50][51] can be easily extended to architecture research. The adjustments were performed according to a systematic view of the selected component, and the relationships found between adjacent components through the AR interface (Figure 10).…”
Section: Connection Between Architectural Details and The Systemmentioning
confidence: 99%