Intentions to adopt photovoltaic systems depend on homeowners' expected personal gains and behavior of peers

Korcaj, Liridon; Hahnel, Ulf J.J.; Spada, Hans

doi:10.1016/j.renene.2014.10.007

Cited by 207 publications

(146 citation statements)

References 21 publications

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“…As with every other desirable goal, the aspiration of autarky is driven by various motives, personal values, individual opinions, habits, and social norms. Previous studies on decentralized sustainable energy systems showed that purchase decisions are not merely based on financial considerations alone (Fischer, 2004;Jager, 2006; Korcaj et al, 2015;Römer et al, 2015). The decisions to behave environmental friendly are also strongly influenced by individuals' values, motives, and norms (Hansla et al, 2008;Lindenberg and Steg, 2013).…”

Section: The Psychological Facets Of Autarky Aspirationmentioning

confidence: 99%

“…Thus, for example, consumers favor green innovations such as electric vehicles that reflect their environmental values as well as their perceived demand in daily life (Hahnel et al, 2014a,b). In terms of purchase decisions regarding photovoltaic systems (PV), it is indicated that the aspiration of autarky serves as an additional strong predictor of homeowners' attitude toward the systems, which in turn affects homeowners' purchase intentions (Korcaj et al, 2015). The desire to generate energy in an independent, self-determinant, and self-sufficient way appears to be a crucial factor in achieving acceptance and commitment.…”

Section: The Psychological Facets Of Autarky Aspirationmentioning

confidence: 99%

“…Recent research by Korcaj et al (2015) has shown that the intention to adopt photovoltaic systems (partially) depends on the perceived autarky benefit provided by the system. They conceptualized autarky as the individual possibility to secure and control part of the energy provision and to become independent of energy providers (Korcaj et al, 2015). The use of electricity storage systems could increase the degree of homeowners' energy autarky as it enables them to increase the amount of self-produced electricity they can use for themselves.…”

Section: Introductionmentioning

confidence: 99%

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Promoting Decentralized Sustainable Energy Systems in Different Supply Scenarios: The Role of Autarky Aspiration

2017

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The development of decentralized renewable energy systems is of crucial importance for the decarbonization of energy generation worldwide. Purchase decisions regarding innovative energy systems depend to some extent on consumers' perception of the systems' degree of autarky. We assumed that, in addition to the energetic perspective, consumers associate other non-energetic facets such as independence, autonomy, self-sufficiency, or control with the concept of autarky. These psychological facets of autarky were expected to contribute to purchase decisions. In Study 1, participants (N = 168) evaluated three future energy supply scenarios. The scenarios varied regarding their range of autarky (household/neighborhood/small town), but the individually realized degree of energetic autarky did not vary. Participants reported a higher willingness to pay in connection with a higher perceived psychological autarky for the Household Scenario. Study 1's findings were confirmed by Study 2, in which qualitative interviews (N = 13) also revealed that participants favored the Household Scenario on several points. These evaluations were driven by the anticipated psychological facets of autarky that is the subjective perception of being independent, autonomous, self-sufficient, energy secure, and of control. To promote an adoption of renewable energy systems, these psychological autarky facets need to be addressed. Enabling the people to self-determine, control, and secure their energy provision even in complex organizational settings in such a manner is likely to increase their acceptance and therefore foster the required social transition as a whole.

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Section: The Psychological Facets Of Autarky Aspirationmentioning

confidence: 99%

Section: The Psychological Facets Of Autarky Aspirationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Promoting Decentralized Sustainable Energy Systems in Different Supply Scenarios: The Role of Autarky Aspiration

2017

Self Cite

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“…The consumer can perceive photovoltaic technology as social status, related to personal gains and external perceptions [21]. The different behavioral aspects give new meaning to the consumer's relationship with energy, which has implications mainly for the relationship between the consumer and the distribution system operators.…”

Section: Introductionmentioning

confidence: 99%

Factors for Measuring Photovoltaic Adoption from the Perspective of Operators

et al. 2020

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The diffusion of photovoltaic distributed generation is relevant for addressing the political, economic, and environmental issues in the electricity sector. However, the proliferation of distributed generation brings new administrative and operational challenges for the sustainability of electric power utilities. Electricity distributors operate in economies of scale, and the high photovoltaic penetration means that these companies have economic and financial impacts, in addition to influencing the migration of other consumers. Thus, this paper aims to systematically identify and evaluate critical factors and indicators that may influence electricity distributors in predicting their consumers' adoption of photovoltaic technology, which were subjected to the analysis of 20 industry experts. Results show that the cost of electricity, generation capacity, and cost of the photovoltaic systems are the most relevant indicators, and it is possible to measure a considerable part of them using the internal data of the electricity distributors. The study contributes to the understanding of the critical factors for the forecast of the adoption of consumers to distributed photovoltaic generation, to assist the distribution network operators in the decision making, and the distribution sustainability. Also, it establishes the theoretical, political, and practical implications for the Brazilian scenario and developing countries.

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“…For instance, the intention formation of home-owners to adopt PV does not solely depend on optimality principles and financial factors (see e.g. (Korcaj et al, 2015)). Energy policy can benefit from a more detailed consideration of behavior (Allcott and Mullainathan, 2010).…”

Section: Introductionmentioning

confidence: 99%

When do households invest in solar photovoltaics? An application of prospect theory

Klein

Deissenroth

2017

Energy Policy

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While investments in renewable energy sources (RES) are incentivized around the world, the policy tools that do so are still poorly understood, leading to costly misadjustments in many cases. As a case study, the deployment dynamics of residential solar photovoltaics (PV) invoked by the German feed-in tariff legislation are investigated. Here we report a model showing that the question of when people invest in residential PV systems is found to be not only determined by profitability, but also by profitability's change compared to the status quo. This finding is interpreted in the light of loss aversion, a concept developed in Kahneman and Tversky's Prospect Theory. The model is able to reproduce most of the dynamics of the uptake with only a few financial and behavioral assumptions.

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Intentions to adopt photovoltaic systems depend on homeowners' expected personal gains and behavior of peers

Cited by 207 publications

References 21 publications

Promoting Decentralized Sustainable Energy Systems in Different Supply Scenarios: The Role of Autarky Aspiration

Promoting Decentralized Sustainable Energy Systems in Different Supply Scenarios: The Role of Autarky Aspiration

Factors for Measuring Photovoltaic Adoption from the Perspective of Operators

When do households invest in solar photovoltaics? An application of prospect theory

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