“…Research on trust in the tourism industry is mainly focused on local community trust towards institutions such as government, regional or municipal offices (Nunkoo, 2015;Nunkoo & Ramkissoon, 2011a, 2011bNunkoo, Ramkissoon, & Gursoy, 2012), and on customer trust towards tourist suppliers (Akamavi, Mohamed, Pellmann, & Xu, 2015;Fam & Foscht, 2004;Han & Hyun, 2015;Sparks, Browning, 2011) leaving in-depth analysis of inter-partner trust among tourist entrepreneurs relatively untouched. Moreover, trust is analyzed rather in relation to collaboration, not coopetition (Caffyn, 2000;Czernek, 2013Czernek, , 2014Nunkoo et al, 2012;Roberts & Simpson, 2000;_ Zemła, 2014). This study therefore addresses a gap at the intersection of two overlapping research streams: coopetition in the tourism industry, and trust in tourism industry relationships.…”