We designed 60% thick airfoil to improve the aerodynamic performance in the root region of wind turbine rotor blades, taking into account current constraints. After an extensive literature review and patent research, a design methodology (including the considerations of simple manufacturing) was set up, and extensive 2D- and 3D-CFD investigations with four codes (Xfoil, MSES, ANSYS fluent, and DLR-tau) were performed, including implementation inside a generic 10 MW test-blade (CIG10MW). Comparison with results from Blade Element Momentum (BEM) methods and the estimation of 3D effects due to the rotating blade were undertaken. One specific shape (with a pronounced flat-back) was selected and tested in the Deutsche WindGuard aeroacoustic Wind Tunnel (DWAA), in Bremerhaven, Germany. A total of 34 polars were measured, included two trailing edge shapes and aerodynamic devices such as vortex generators, gurney flaps, zig-zag tape, and a splitter plate. Considerable changes in lift and drag characteristics were observed due to the use of aerodynamic add-ons. With the studies presented here, we believe we have closed an important technological gap.