“…P-glycoprotein (P-gp) is an example of an intrinsic membrane protein, and the protein binding pocket is usually considered accessible by the ligand in the lipid portion of the membrane [ 12 , 13 , 14 ]. Therefore, for this protein, an increase in the ligand lipophilicity leads to an increase in the local concentration in the membrane, and an increase in the apparent affinity is usually observed [ 15 , 16 ]. On the other hand, for very lipophilic ligands, increasing the volume of the lipid phase may lead to a dilution of the ligand in the membrane, thus resulting in a decrease in the apparent affinity [ 17 ].…”