The classical wave equation is a cornerstone in mathematical physics and mechanics. Its modifications are widely used in order to describe wave phenomena. In mechanics deformation waves are related to impact problems, acoustic waves are used in Nondestructive Evaluation, seismic waves may cause a lot of damage, etc. In this paper it is shown how the classical wave equation can be modified in order to model better the physics of processes. The examples cover microstructured and inhomogeneous materials together with linear and nonlinear models. Beside usual two-wave models, the evolution equations are described which govern the distortion of a single wave.