Acute and chronic exposure to ethanol can cause changes in signal transduction and gene expression in multiple cell types or organ systems (1, 2). In the nervous system, some of these changes in gene expression likely contribute to mechanisms underlying development of long-lasting behaviors such as tolerance, dependence, sensitization, and craving, as seen with other drugs of abuse (3). Thus, identifying ethanol-responsive genes and their cognate mechanism(s) of regulation might provide new targets for intervention in behaviors associated with ethanol abuse and alcoholism.We (4, 5, 7, 9, 10) and others (6, 8, 11) have previously identified specific genes regulated by ethanol in neural cells or the intact nervous system. However, relating individual gene regulation events to complex phenotypic changes induced by ethanol in cells or the nervous system is a difficult task. To circumvent this difficulty, we recently utilized expression profiling with high density oligonucleotide arrays to identify patterns of gene regulation occurring with ethanol (12). These studies identified several distinct mRNA expression patterns occurring in SH-SY5Y neuroblastoma cells exposed to ethanol. Among these patterns were a group of genes involved in the production and metabolism of the neurotransmitter norepinephrine. Indeed, the most prominent mRNA induction occurred with dopamine -hydroxylase (DBH), 1 the enzyme responsible for conversion of dopamine to norepinephrine. We also found that ethanol increased DBH protein levels and norepinephrine production in SH-SY5Y cells and elevated DBH mRNA levels in mouse adrenal gland.DBH is localized in neurosecretory vesicles of noradrenergic neurons of the central and peripheral nervous systems and in chromaffin granules of adrenal medullary cells (13,14). Norepinephrine has been suggested to play an important role in several ethanol-related behaviors. Infusion of norepinephrine into the hypothalamic paraventricular nucleus increases ethanol consumption in rats (15). Some studies have also shown that acute administration of ethanol increases synthesis, turnover, and release of norepinephrine in rat brain (16 -20). Recently, DBH knockout mice were shown to have reduced ethanol preference in a two-bottle choice paradigm (21). Thus, there is significant evidence suggesting a role of DBH in ethanolrelated behaviors.Defining how ethanol regulates DBH gene expression could have important implications for understanding ethanoldependent long-term changes in central nervous system function. Our recent microarray studies suggested a role for cAMP