In 2010, Waikato and Bay of Plenty dairy farmers were surveyed by the Pasture Improvement Leadership Group (PILG) to better understand their attitudes, confidence and ability to make informed decisions on their pasture renewal practices. To assess changes in farmer behaviour towards pasture renewal and to measure the impact of the PILG, the survey was repeated in 2015. In comparison to 2010, the 2015 survey results were more positive. Farmers' confidence, attitude and satisfaction with their ability to successfully renew pasture, and to improve pasture performance have increased. However, some scepticism remains about time investment and the financial return from pasture renewal. These results suggest that the PILG aim of ensuring that consistent messages relating to pasture renewal are provided to farmers, appears to have been met. Farmers indicated in the 2015 survey that not only is there now better information available in comparison to 2010, the messages are also more consistent across the industry. Keywords: pasture renewal, pasture performance, farmer confidence, farmer attitude, communication