“…In other studies, Mast hoff discussed various selection strategies based on social theory and found that users were not dedicated to a specific selection method, but may use different strategies in selecting programs. The universal controller, proposed by Yoon and Woo, allowed users to intuitively control a smart TV as a group, but it required users to be actively involved in the control (Papgelis & Plexousakis, 2005;Sandvig, Mobasher, & Burke, 2008;Gong, 2010;Yu, Zhou, Hao, & Gu, 2006;Thyagaraju & Kulkarni, 2010a, 2011b.…”