Interactive stated choice surveys: a study of air travel behaviour

Abstract

Airline choice, Stated choice experiments, Information search, Survey realism, Online travel agent,

Choice modelling with search and sort data from an interactive choice experiment

“…In contrast, Moe (2006) exploited process data collected from the internet, estimating a two-stage choice model that utilised product view and purchase data to model both of these choices. Collins et al (2012) estimated a choice model using both conventional stated preference (SP) data, and data collected from an interactive choice environment that mimicked an OTA, and found consistent results across the two datasets, however with less error variance associated with the OTA data.…”

“…Price is commonly employed for sorting (Collins et al, 2012), but alternatives might also be sorted by rating, time, or any attribute which might be salient in the choice process. It seems plausible that an individual who sorts on an attribute may place greater importance on it than one who does not.…”

“…Four choice tasks were presented to the respondents, in addition to a practice task which contained four flights only. For full details on the experimental design, the reader is referred to Collins et al (2012).…”

“…A panel length of four is shorter than is typical in SP studies, however each choice was potentially very complex. Additionally, four conventional SP tasks were completed by each respondent, as discussed in Collins et al (2012), however these data are not analysed in this paper. The survey mean completion time was 16 minutes.…”

Online Search Behavior in the Air Travel Market: Reconsidering the Consideration Set and Customer Journey Concepts

“…Proceedings of the 50th Hawaii International Conference on System Sciences | 2017 URI: http://hdl.handle.net/10125/41636 ISBN: 978-0-9981331-0-2 CC-BY-NC-ND parency [4,32] and an easy and efficient way for consumers to compare airline brands, product characteristics and other search criteria related to the flight options available [8,10,15,19]. Consequently, ATIs have established a dominant position in the online travel market [34].…”