Interactive TV user interfaces: how fast is too fast?

Golja, Mitja; Stojmenova, Emilija; Humar, Iztok

doi:10.1007/s11042-013-1365-4

Cited by 1 publication

(2 citation statements)

References 17 publications

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“…The objective is to achieve a natural and familiar navigation experience that does not overwhelm the user interface or distract attention from the content [131] Numerous studies have analyzed navigation concepts in terms of usability. For example, Solano et al [25] developed a navigation heuristic for interactive digital TV; Obrist et al [20] investigated the differences between older and younger people in navigation; and Ribeiro et al [90] and Golja et al [91] compared vertical/horizontal navigation designs. Google [131] highlights the value of navigation in terms of design.…”

Section: Discussionmentioning

confidence: 99%

“…Ribeiro et al [90] found, in their study on IPTV, that users made fewer errors in vertical navigation compared to horizontal navigation. Golja et al [91] discovered in their study on iTV that users reached their desired content with fewer clicks in horizontal navigation. Navigation is essential for OTT platforms, enabling users to access desired content easily and effectively.…”

Section: Navigationmentioning

confidence: 99%

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Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability

Pekpazar,

Coskun,

Altin Gumussoy

2023

JTAER

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OTT (over-the-top) streaming is a subscription-based video service model that delivers video-on-demand content, films, and series directly to end-users over the Internet, bypassing the need for traditional satellite receiver systems. The most popular OTT service providers include Netflix, Hulu, Amazon Prime, and Disney+. During the COVID-19 pandemic, the viewership rates and subscriber numbers for OTT platforms rapidly increased. Like various other products and systems, usability problems can substantially impact user satisfaction, loyalty, and the intention to continue using OTT services. Therefore, this study aimed to conceptualize the usability of OTT platforms and develop an OTT Usability Measurement Scale for the usability evaluation of OTT platforms based on the Apple tvOS Guidelines and the literature. OTT platform usability was conceptualized with nine constructs, including Accessibility and Customization, Account Management, Data Entry and Search, Branding, Privacy, Navigation, Help, Content, and Design, and the concepts were measured with a scale including 48 items. The validity of the developed scale was tested through two separate survey studies conducted with Netflix web application users. The first survey involved 650 participants. At this stage, an exploratory factor analysis was used to evaluate the scale’s measurement properties, and the developed factor structure was confirmed. In the second stage, a survey with 600 participants was conducted, and a confirmatory factor analysis was applied to validate the scale properties. Furthermore, a nomological validation of the developed scale was performed, examining the relationship between the acquired OTT factors and elements such as continued intention to use, satisfaction, and brand loyalty. As a result of the nomological validation, it was observed that the privacy and design factors significantly affected each of the three dependent variables.

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